Ivan Z's Blog

  Even years after it's release Facebook is still among the most used social media apps. Facebook's intended use is to connect with people you don't always see or simply to see what your friends are up to. Nowadays you can't scroll for more than a few posts before you're instantly hit with an Ad. A lot of companies are pushing out money to Facebook in order to get their post seen. It gives companies an opportunity to connect with the consumer they're trying to get to buy their products. ROI is big when it comes to Facebook because you truly do want to see a return on an investment you just don't want to be paying for an ad no one is ever going to see. What I recommend small businesses do is simply track their online engagement on multiple platforms. One of the bright sides of social media is that often the ads hit their target market as a lot of those people are already looking for those items or businesses or something very similar. By tracking your social ...

 In today's day and age, AI is being used almost everywhere, from asking a simple question to getting it to do your job. A lot of what you can do is also vastly large from making artists sing different artists' songs to having it create an image to the very detail you described.  AI imaging is interesting because it tends to create an image that essentially is created based on the details you give it. Open AI has introduced what they call DALL-E 3 which creates an image based on the information you give. DALL-E 3 works right with chat GPT as well and it helps you come up with ideas to create. Many people often think you need to be very specific in order to get a result but in reality, whether it's a very detailed sentence or a simple sentence it will create the image you are looking for. DALE-3 also comes with its own protective measures to avoid anything getting out of hand but of course, that is a risk you have with anything you use online.

In today's day and age, the most significant form of communication is through social media whether it's sending a text, an email, or even making an Instagram post. While much of this is positive there are often other sides of social media we don't often get to see. In those posts, we will discuss the positive and the opposing sides of social media. As discussed before social media is a huge way to stay connected with family and friends you don't often see. Another huge positive of social media is that you are able to have different understandings of certain topics that might make you more understanding of one's culture, ethnicity, etc. Unfortunately to every positive, there is a negative. The negative impact social media carries is also a big factor. Online people can always get away with saying harmful things and not getting punished for it. Oftentimes times this is where people begin to have self-doubt themselves because they feel that what they see on social medi...

Hello everyone! My name is Ivan Zuniga and I am a junior at Benedictine University who plans to major in business management with a second major in marketing. I currently play on the men's soccer team. I'm excited to learn a different side of marketing that we see almost daily but often need to realize it.