Week 14- Twitter ads

There are around 528 million Twitter users with an audience that big how do they manage to advertise. Twitter has target and keyword capabilities that only help their ad users more. This helps you show up as people scroll on the app. Twitter is like many other advertising platforms in regards that there is no minimum or maximum so you are free to spend as much or as little as you'd like. A few of the downsides to having your ads on Twitter is that the app becomes often time congested with too many things which it makes hard for your ad to stand out. One of the positives is that you're able to target keywords within your audience. Another thing to say is that conversation rates are often inaccurate because of the amount of users on the app. 

In conclusion, Twitter leans towards offering you the service of searching with intent as well as focusing on the clients you are trying to appeal to. 
Twitter Ads

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