Week 8-Amazon Ad's
Amazon offers a digital ad service which a lot of people like to call is a pay-for-click, in which essentially the seller only pays when a consumer clicks on their page or advertisement. As we all know online shopping is one of the biggest markets out there so many consumers are out there to be reached. The problem sometimes is how to put it into specific markets. What Amazon ad's comes and does is they put your ads on social media websites and even to streaming platforms they are constantly trying to promote your ad creating more business on your page and leading to more sales. Introducing this to your business allows other people who originally wouldn't have seen your business to see it and it might not always lead to a sale at the moment but it allows you to have your name out there. Amazon ads also allow on where to place your ads you be very selective to make sure you get the target audience they're looking for. Another important factor that I feel like gets overlooked is that you are able to look at your results in real time you are able to track the number of people who visit your website as well as what products are getting clicks and which are not. By being informed in real time it allows you to make changes as needed to stay with the current trends. Amazon ads also allow you to create your own budget so a lot of the time you decide how much it is you want to spend on the advertisement as to if you were to get a billboard it would cost a greater sum of money and not everyone pays attention to it. At the end of the day your business succeeds as much as you want it to so if you're constantly trying to make it better you are on the right track.
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