Week 10- The impact of Youtube Ad's

 YouTube Ads: How to Set Up, Run, and Monitor Campaigns | CXL

The impact businesses are having using YouTube ads has been increasingly tremendous, especially for the ones who are targeting a younger demographic. When looking at age researchers say that 77% of people who range from the age of 15 to 25 are the ones on the app constantly on it. This automatically just doesn't mean that YouTube is for younger people it just shows they are the ones spending more time on it. They offer numerous amount of ads you can choose from instream ads which are skippable and non-skippable, number ads, masthead ads, and out-stream ads. On top of all of that, the pricing is similar to many others of the pay-per-click as it is mainly you get what you put in it. If you are spending a lot of money trying to market your business and ads. Even though they are owned by Google they have implemented numerous amount of changes one of the biggest being keyword usage often times when a certain word is used that will most likely set your ad to be shown up on the screen helping it find the people it needs to find. Another advantage to YouTube we see is being able to choose between your ad being skipped and not skipped using this option helps you make sure your videos are being watched as well as not being charged when the ad isn't watched for more than 5 minutes. 

In conclusion, Youtube ad's are an effective tool for digital marketers who are hoping to reach and interact with a specific audience. With youtube having such a high amount of users advertiser should take advantage to boost traffic for the website or business. 

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