Week 15- Instagram Ads

 When working with Instagram ads you tend to focus more on the visual aspect as people are seeing what it is you are posting. Facebook owns Instagram so a lot of the ads you run through Instagram will go through Facebook as well giving you more chances to be seen as it is being run through both apps. The difference we see between Facebook ads and Instagram ads is that on Instagram people are more inclined to follow someone they aren't too familiar with as apart from Facebook when you just have friends and family added. A lot of the time when you have a really well-put-together ad you can catch the attention of the consumer in a more natural way than making it seem like any other typical ad. One of the pros to using Instagram ads is that when a consumer is watching a story the ad will show up on the entire screen as if it was a story as well. One of the downsides to using Instagram ads is if your ad doesn't stand out or have some sort of eye-catching message it will fall victim to be compared to every other ad. 

In the end, Instagram is a good app to get started on if want to be seen visually as well since it's already with Facebook it gives you a little bit more of an incentive because you'll be on multiple platforms.

Instagram-Ads-Get-More-traffic - Get More Traffic

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